The company's CEO Darya Dybal gave an exclusive interview to an industry portal in which she revealed the principles of managing the brand in the market.
The conversation touched on the key topics that define Klinin's work:
Finnish roots and Russian localisation: how the Kiilto brand's heritage of quality is preserved with full production in St Petersburg.
Technology and reliability: the role of the company's own automated plant and research centre in ensuring consistent product quality.
Customer focus: how a portfolio of more than 270 products and a flexible approach address specific business needs, especially in hospitality.
Responsibility: the company's environmental initiatives and social policy.
Darya Dybal emphasised that Klinin's strategy makes it possible to offer the market a high standard of quality while remaining an affordable and reliable partner. The interview covers in detail the company's journey from the successor to a Finnish brand to one of the leaders in its segment in Russia.
Read the full interview on the WHERETOTRAVEL award portal (https://wheretotravel.club/publications/interview/darya-dybal-my-dokazali-chto-vysochayshiy-standart-ne-obyazan-byt-zapredelno-dorogim/) to hear the details first-hand.
About Klinin:
Klinin is a Russian manufacturer of professional detergents and cleaning agents for HoReCa businesses, the food industry, healthcare facilities, housing and utilities, and industrial laundries. The company continues the traditions of the Finnish brand Kiilto, building on modern production and more than 23 years of market experience.
The conversation touched on the key topics that define Klinin's work:
Finnish roots and Russian localisation: how the Kiilto brand's heritage of quality is preserved with full production in St Petersburg.
Technology and reliability: the role of the company's own automated plant and research centre in ensuring consistent product quality.
Customer focus: how a portfolio of more than 270 products and a flexible approach address specific business needs, especially in hospitality.
Responsibility: the company's environmental initiatives and social policy.
Darya Dybal emphasised that Klinin's strategy makes it possible to offer the market a high standard of quality while remaining an affordable and reliable partner. The interview covers in detail the company's journey from the successor to a Finnish brand to one of the leaders in its segment in Russia.
Read the full interview on the WHERETOTRAVEL award portal (https://wheretotravel.club/publications/interview/darya-dybal-my-dokazali-chto-vysochayshiy-standart-ne-obyazan-byt-zapredelno-dorogim/) to hear the details first-hand.
About Klinin:
Klinin is a Russian manufacturer of professional detergents and cleaning agents for HoReCa businesses, the food industry, healthcare facilities, housing and utilities, and industrial laundries. The company continues the traditions of the Finnish brand Kiilto, building on modern production and more than 23 years of market experience.