KLININ household chemicals are taking part in the “Know Our Own” competition for Russian brands”, organised by the Agency for Strategic Initiatives (ASI) and the Roscongress Foundation. The aim of the competition is to support the development of promising Russian brands created and promoted by domestic businesses in all regions of Russia.
The winning companies will receive help with promotion on marketplaces and in the media, access to training programmes, one-to-one meetings with business experts, membership of business associations, free participation in major events and grant support.
“The aim of the competition is to showcase the diversity of Russian brands that not only match their foreign counterparts in quality but often surpass them. We can see domestic manufacturers actively filling the niches vacated by foreign players, and this process must be supported in every possible way. By helping our brands grow, we strengthen the resilience of the Russian economy,” said Maxim Oreshkin, Aide to the President of the Russian Federation.
“The competition will certainly help domestic brands develop. After all, this is in the interest of both our economy as a whole and of Russia’s regions in particular. The competition itself is a win-win: companies and small businesses need to be able to tell people about themselves and sell their goods and brands to consumers, so the participants will certainly receive support in many formats. And the market, consumers and the country will discover new companies and new products. We are gradually moving away from the principle that ‘no man is a prophet in his own land’ – Russian quality is, as a rule, already high quality. We all want choice and variety, and we need to know more of our good brands!” noted Alexander Stuglev, Chairman of the Board and Director of the Roscongress Foundation.
KLININ household chemicals are competing in the “Consumer Goods” category, ECO track.
KLININ laundry and home cleaning products are environmentally friendly, hypoallergenic products for a clean and hygienic home.
The modern world is full of allergens that harm the human immune system. That is why we have developed products free from fragrances and dyes that help prevent allergens from building up in our bodies. Fragrance-free products support healthy hygiene in the home, in the wardrobe and in the kitchen, and are also suitable for sensitive and allergy-prone skin.
The principles of aesthetics and perfectionism are part of KLININ’s brand DNA and run through every area of our work. Convenient, high-quality packaging, modern design and informative labels let you keep your bathroom, kitchen and home stylish without creating visual clutter.
KLININ products can be used to the last drop, which also reflects our care for nature and responsible consumption. Using Finnish technology, we have created products with a liquid consistency that is just as effective as a thick one but does not cling to the walls of the bottle.
We use Finnish formulations and high-quality raw materials, as we are used to working to international standards. KLININ is a new chapter in the company’s history: we are continuing and developing the traditions of quality laid down by our founder, the Finnish brand KIILTO.